Digital Experience Innovation & Consumer Insights
T-Mobile 2003-2007
Drove mobile experience innovation pipeline, from ideation through launch, leveraging design-thinking approach. Launched multiple experiences and products, managing product design, user experience, advertising and promotional planning, positioning, channel mix and more - including, myFaves®, the company’s fastest growing product and named #28 on the Brandweek Superbrands list in 2007.
National TV Spots (2007-08)
